The importance of visual technology in selling houses

A picture paints 1,000 words but one minute of video is worth approximately 1.8 million words! (According to research by Dr James McQuivey of Forrester Research).

Taking this further, apparently 1.8 million words = 3,600 web pages = 150 days of writing to achieve the impact of a one-minute video.

In short the use of visual technology increases visitor engagement, click through rates and conversions!

Our approach

At HomeXperts we ALWAYS enhance our property listings with virtual tours which make our listings more engaging for the potential purchaser. As well as showing the property we often include images and information on the local areas. We use a mixture of visual and audio which combine our great quality photographs with voice over or music. Importantly, our tour experiences can be viewed 24/7.  Our tours also allow potential buyers to view the property with a real feel.  They can get a true feel for the size of a property and it gives them the opportunity to see how they could live their themselves.

Virtual walkthroughs are a great way for people to hit play and sit back and watch a few minutes of a property’s lifestyle, features and the local area.

From a vendor’s point of view, it increases the chance of an offer upon an actual visit. If someone has viewed the property tour and from that wishes to view in person then they are more likely to be a serious buyer.  It saves time for everyone.


Check out a sample of our videos by clicking here



Blog by Sharon Westman